How Starting Your Own Country Team Can Sky-rocket Your Revenues 33782
My mother was visiting recently and during our mother-daughter shopping time I noticed some thing interesting. Almost all of the stores I made a purchase at asked me if I had like to get on their email list. That's very wise.
However, the-way in-which they did this made a positive change in my own response. I said NO to almost all of them because they simply did not allow it to be attractive for me. I am talking about, who DESIRES more spam? So if I'd want to be on your email list if you simply ask me, the answer will most likely be NO.
But one shop particularly got me. First of all, it had been a designer clothing store I loved. Second, they did not ask me if I wished to be on their email list. They invited me to be a 'VIP Client.'
Say the words 'VIP' in my experience and my ears improve. It of course stands for 'very important person.' And generally it shows a level of respect and benefit. Suddenly I DESIRED to-be on that subscriber list, especially when the salesman told me it was included with specific benefits, such as for example early notice on new arrivals, a personal shopping service, and private trunk shows.
And you know what? I would have even paid to participate that - to be regarded as a VIP.
You see, people WANT to be part of something specific like ezine promotion. The example above was free. But do not underestimate just how much your customers or customers can PAY to do that, either. Should people choose to discover extra information about follow us on twitter, we know about many online resources people should think about investigating.
Example: A pal of mine recently provided he pays $15,000.00 per year to belong to the President's Club of the local playhouse, though he and his wife can attend each show there just for $150.00. Why would a devoted attendee need to spend 100 times more? Particular therapy like preferred sitting, valet parking, encourages to VIP features, private restaurant for members only, networking with a higher level of individuals, and so on.
Yet another friend of mine pays for membership at a private nightclub here in La through to Sunset Blvd. For most of the exact same reasons (but much more, I believe, as it impresses his dates ; ).
My marketing teacher Dan Kennedy taught me there's a portion of virtually EVERY client or client group or industry who will cheerfully spend FAR above normal costs for special treatment, position, and convenience.
I call it 'state clubbing' your organization. Why be when you are able be the stylish six-figure membership team outside the driving range by having an constant charge? It is possible to offer both obviously, but take a look at what'll sky-rocket your business FASTER, with less orders and higher quality customers.
One of these of this is my personal Platinum Mastermind pro-gram, that I launched in 2006 due to over-whelming interest in my personal teaching. This group of 15 serious small business people each pay $15,000.00 a year to possess greater access to me than someone else, and in a small group setting where we meet 3 times a year at lavish 4- and 5-star hotels and resorts. Browsing To rate us online certainly provides lessons you could give to your father.
My Platinums are, basically, VIPs in my world! And because I keep somewhat of magic in regards to the group, people appear to want 'in' even more. (One-of my people got cornered in the girls room at my last On the web Success Blueprint Workshop by many participants who needed to understand how they are able to enter into Platinum!)
I share this never to impress you, but to impress upon you that in industry (yes, *yours*) there's a percentage of folks who will gladly pay MORE - much more - for an increased degree of service or treatment. Remember, you're not trying to please EVERYBODY, just the select few who is able to afford that degree of support.
So now, take a second or two and con-sider how YOU can start your personal 'country club' for the clients and customers. Whether it is a VIP amount of support or a private client group that meets a few times a year.
To get your wheels turning, imagine this... If you're able to get 10 individuals to commit to some form of pro-gram that's only $10,000.00 a year, that's an additional $100,000.00 this year for YOU!.